{"id":1044,"date":"2023-11-15T18:25:58","date_gmt":"2023-11-15T17:25:58","guid":{"rendered":"https:\/\/drstaffanheden.com\/home\/"},"modified":"2026-07-21T11:36:00","modified_gmt":"2026-07-21T09:36:00","slug":"home","status":"publish","type":"page","link":"https:\/\/drstaffanheden.com\/sv\/","title":{"rendered":"Author"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1044\" class=\"elementor elementor-1044\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65eca228 elementor-section-full_width elementor-section-content-top elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"65eca228\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/neapyafo.elementor.cloud\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/CEC_Sthlm_320652109.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51e3dc6\" data-id=\"51e3dc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6df6a90 animated-slow elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6df6a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Solid research, and practical experiences that help solve pressing problems!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3455af84 animated-slow elementor-widget-tablet__width-initial e-transform elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3455af84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Value through business model innovation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c527de3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7c527de3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-652fabf6\" data-id=\"652fabf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19761816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19761816\" data-element_type=\"section\" data-e-type=\"section\" id=\"about\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e5ca5c9\" data-id=\"3e5ca5c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6463fb33 e-con-full e-flex e-con e-parent\" data-id=\"6463fb33\" data-element_type=\"container\" data-e-type=\"container\" id=\"history\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69449240 e-flex e-con-boxed e-con e-parent\" data-id=\"69449240\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df6a8a0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2df6a8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">History<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56186107 elementor-widget elementor-widget-text-editor\" data-id=\"56186107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>For the past 30 years, I have focused on understanding what contributes to long-term value creation for companies in an international market. Mainly by switching between business manager, consultant and many hundreds of qualitative studies in my own consulting company.<\/div><div>\u00a0<\/div><div>Today, my focus is to contribute with value-creating tools that can help refine and ensure business model innovation (some here): SOUL, The GUIDE, SETAI, SOAP, ATLAS, CTA, VMC and Structure Perplexity nowadays in own books together with Routledge in New York, 2024 and 2026.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff76b6d elementor-widget elementor-widget-spacer\" data-id=\"ff76b6d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"services\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e2ba28 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3e2ba28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c729e52\" data-id=\"c729e52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20319aff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20319aff\" data-element_type=\"section\" data-e-type=\"section\" id=\"capabilities\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36c1c298\" data-id=\"36c1c298\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7204f1a1 e-con-full e-flex e-con e-parent\" data-id=\"7204f1a1\" data-element_type=\"container\" data-e-type=\"container\" id=\"articles\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-248a600b e-flex e-con-boxed e-con e-parent\" data-id=\"248a600b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb7025 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9cb7025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac6256 elementor-widget elementor-widget-text-editor\" data-id=\"fac6256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Here you will find articles and interviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8efb0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9c8efb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Warwick Business School<\/strong><\/h3><p><a href=\"https:\/\/www.wbs.ac.uk\/news\/dba-graduate-pens-book-on-business-model-innovation\/\" target=\"_blank\" rel=\"noopener\">DBA graduate pens book on business model innovation<\/a><\/p><h3><strong>Bruce Rosenstein<br \/><\/strong><\/h3><p><a href=\"https:\/\/brucerosenstein.com\/three-questions-for-staffan-heden-author-of-business-model-innovation-how-it-really-works\/\" target=\"_blank\" rel=\"noopener\">Three Questions for Staffan Hed\u00e9n, Author of Business Model Innovation: How it Really Works<\/a><\/p><h3><strong>Dr Staffan Hed\u00e9n own articles<\/strong><\/h3><p><a href=\"https:\/\/www.linkedin.com\/pulse\/dont-miss-chance-rebuild-your-business-model-time-dr-staffan-hed%25C3%25A9n-2fizc\/\" target=\"_blank\" rel=\"noopener\">Don&#8217;t miss the chance to rebuild your business model in time!<\/a><br \/><a href=\"https:\/\/www.linkedin.com\/pulse\/three-success-factors-changing-business-model-dr-staffan-hed%25C3%25A9n-0u5qf\/\" target=\"_blank\" rel=\"noopener\">Three success factors for changing a business model!<\/a><br \/><a href=\"https:\/\/www.linkedin.com\/pulse\/concept-business-model-innovation-dr-staffan-hed%25C3%25A9n-oo7rf\" target=\"_blank\" rel=\"noopener\">The concept of business model innovation<\/a><br \/><a href=\"https:\/\/www.linkedin.com\/pulse\/concept-business-model-how-emerges-dr-staffan-hed%25C3%25A9n-e1rnf\/\" target=\"_blank\" rel=\"noopener\">The concept of business model and how it emerges<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce0fd48 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ce0fd48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a26f1c\" data-id=\"6a26f1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-070d315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"070d315\" data-element_type=\"section\" data-e-type=\"section\" id=\"books\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-961a647\" data-id=\"961a647\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08d4ff3 e-con-full e-flex e-con e-parent\" data-id=\"08d4ff3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8f0ce8 e-flex e-con-boxed e-con e-parent\" data-id=\"d8f0ce8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87589ea elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"87589ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Books<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7872044 elementor-widget elementor-widget-text-editor\" data-id=\"7872044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\" style=\"text-align: left;\">Here you will find my own books or that I am a part of with my own section.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd6921 e-con-full e-flex e-con e-child\" data-id=\"3dd6921\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-07d19ce e-flex e-con-boxed e-con e-child\" data-id=\"07d19ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8455a elementor-widget elementor-widget-heading\" data-id=\"6e8455a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Model Innovation How It Really Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6bef60 elementor-widget elementor-widget-image\" data-id=\"d6bef60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2025\/02\/cecia-book-200x300.jpg\" class=\"attachment-medium size-medium wp-image-1525\" alt=\"Business Model Innovation How It Really Works\" srcset=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2025\/02\/cecia-book-200x300.jpg 200w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2025\/02\/cecia-book-8x12.jpg 8w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2025\/02\/cecia-book.jpg 432w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f43f5c elementor-widget elementor-widget-text-editor\" data-id=\"8f43f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><a class=\"buy-link\" href=\"https:\/\/www.routledge.com\/Business-Model-Innovation-How-it-really-works\/Hedn\/p\/book\/9781032514147?utm_source=individuals&amp;utm_medium=shared_link&amp;utm_campaign=B049580_eh1_1au_1aj_t013_1al_45200\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.routledge.com\/Business-Model-Innovation-How-it-really-works\/Hedn\/p\/book\/9781032514147?utm_source%3Dindividuals%26utm_medium%3Dshared_link%26utm_campaign%3DB049580_eh1_1au_1aj_t013_1al_45200&amp;source=gmail&amp;ust=1725349112577000&amp;usg=AOvVaw3XMeiKpItz8pW7zTkItJEy\"><strong>Buy the book here<\/strong><\/a><a class=\"arrow\" href=\"https:\/\/advokatlebedev.wpenginepowered.com\/verksamhetsomraden\/arbetsratt\/\" data-type=\"page\" data-id=\"6490\" target=\"_blank\" rel=\"noopener\">\u2192<\/a><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-719ee4f e-flex e-con-boxed e-con e-child\" data-id=\"719ee4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59b1c4 elementor-widget elementor-widget-heading\" data-id=\"d59b1c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The company soul: Business Model Innovation Roadmap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96caf4d elementor-widget elementor-widget-image\" data-id=\"96caf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-200x300.jpg\" class=\"attachment-medium size-medium wp-image-1612\" alt=\"\" srcset=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-200x300.jpg 200w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-683x1024.jpg 683w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-768x1152.jpg 768w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-1024x1536.jpg 1024w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-1365x2048.jpg 1365w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-8x12.jpg 8w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/260327-The-company-soul-original-scaled.jpg 1707w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2973fe5 elementor-widget elementor-widget-text-editor\" data-id=\"2973fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><a class=\"buy-link\" href=\"https:\/\/www.amazon.co.uk\/Company-Soul-Business-Innovation-Roadmap\/dp\/1041090617\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.routledge.com\/Business-Model-Innovation-How-it-really-works\/Hedn\/p\/book\/9781032514147?utm_source%3Dindividuals%26utm_medium%3Dshared_link%26utm_campaign%3DB049580_eh1_1au_1aj_t013_1al_45200&amp;source=gmail&amp;ust=1725349112577000&amp;usg=AOvVaw3XMeiKpItz8pW7zTkItJEy\"><strong>Buy the book here<\/strong><\/a><a class=\"arrow\" href=\"https:\/\/advokatlebedev.wpenginepowered.com\/verksamhetsomraden\/arbetsratt\/\" data-type=\"page\" data-id=\"6490\" target=\"_blank\" rel=\"noopener\">\u2192<\/a><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-974e8c7 e-con-full e-flex e-con e-child\" data-id=\"974e8c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0860c1f e-flex e-con-boxed e-con e-child\" data-id=\"0860c1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06c98d2 elementor-widget elementor-widget-heading\" data-id=\"06c98d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Staffan Hed\u00e9n co-author (ch 5) on entrepreneurship and innovation processes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a66102 elementor-widget elementor-widget-image\" data-id=\"1a66102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"199\" height=\"300\" src=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/005-199x300.webp\" class=\"attachment-medium size-medium wp-image-1732\" alt=\"\" srcset=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/005-199x300.webp 199w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/005-8x12.webp 8w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/005.webp 350w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41aa369 elementor-widget elementor-widget-text-editor\" data-id=\"41aa369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.routledge.com\/Corporate-Entrepreneurship-and-Innovation-in-Tourism-and-Hospitality-Global\/Aguiar-Quintana-Day-Vera\/p\/book\/9781032593739\" target=\"_blank\" rel=\"noopener\"><strong>Buy the book here\u2192<\/strong><\/a>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -34px; top: -9.5px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9846f7 e-flex e-con-boxed e-con e-child\" data-id=\"e9846f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01492eb elementor-widget elementor-widget-heading\" data-id=\"01492eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Staffan Hed\u00e9n co-author (ch 5) on entrepreneurship and innovation processes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb21969 elementor-widget elementor-widget-image\" data-id=\"cb21969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"300\" src=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/006-217x300.png\" class=\"attachment-medium size-medium wp-image-1731\" alt=\"\" srcset=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/006-217x300.png 217w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/006-9x12.png 9w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2026\/06\/006.png 419w\" sizes=\"(max-width: 217px) 100vw, 217px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f192884 elementor-widget elementor-widget-text-editor\" data-id=\"f192884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sintesis.com\/libro\/casos-de-exito-en-emprendimiento-corporativo-de-empresas-turisticas-en-los-5-continentes\" target=\"_blank\" rel=\"noopener\"><strong>Buy the book here\u2192<\/strong><\/a><\/p><div id=\"gtx-trans\" style=\"position: absolute; left: -24px; top: -9.5px;\"><div class=\"gtx-trans-icon\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485b08c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"485b08c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31dda884\" data-id=\"31dda884\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527f7cc6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"527f7cc6\" data-element_type=\"section\" data-e-type=\"section\" id=\"moving-media\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0a200b\" data-id=\"d0a200b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d26a059 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d26a059\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c7cd6cc\" data-id=\"c7cd6cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af3636 e-con-full e-flex e-con e-parent\" data-id=\"2af3636\" data-element_type=\"container\" data-e-type=\"container\" id=\"media\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-941250c e-flex e-con-boxed e-con e-parent\" data-id=\"941250c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1d8e86 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6c1d8e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moving media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc3cbe elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5dc3cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Here you will find moving media and interviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a4a5324 e-flex e-con-boxed e-con e-parent\" data-id=\"a4a5324\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e25daef elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e25daef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Tim Talk<\/strong><\/h3><p><a href=\"https:\/\/youtu.be\/x7pjc0mqCK0\" target=\"_blank\" rel=\"noopener\">#TimTalk \u2013 Business model Innovation with Staffan Hed\u00e9n<\/a><\/p><h3 style=\"font-weight: 400;\"><strong>The Career Alchemist\u00a9 podcast, in New York<\/strong><\/h3><p><iframe title=\"Spotify Embed: 46. Exploring Business Model Innovation with Dr. Staffan Hed\u00e9n\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6WcZ5FjBQZmlEczP8ARiKE?si=Y8gm14nIR1GS-Azuv9uq5Q&utm_source=oembed\"><\/iframe><\/p><h3>The indispensable conversation &#8211; James M. Kerr<\/h3><p><iframe title=\"Spotify Embed: Dr Staffan Hed\u00e9n: Are today&amp;apos;s leaders prepared to take on the self-awareness required to lead more decently?\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0TISv6qRWADsRwHy4pg0pZ?si=dc288a8a44684a10&utm_source=oembed\"><\/iframe><\/p><h3>GIBS IRE Talks 657 &#8211; Keynote in Bangalore India<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea17226 elementor-widget elementor-widget-video\" data-id=\"ea17226\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/0vN-ZmuSgto&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393d93d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"393d93d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\">Staffan Hed\u00e9n | Masterclass series<\/h3><div id=\"gtx-trans\" style=\"position: absolute; left: 100px; top: 44.7188px;\"><div class=\"gtx-trans-icon\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ada9d elementor-widget elementor-widget-video\" data-id=\"50ada9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=7WXYm6h2cQg&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d452251 elementor-widget elementor-widget-spacer\" data-id=\"d452251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-401cc3bc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"401cc3bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15a471f2\" data-id=\"15a471f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4e7951 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4e7951\" data-element_type=\"section\" data-e-type=\"section\" id=\"contact\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe6bc44\" data-id=\"fe6bc44\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43420495 e-flex e-con-boxed e-con e-parent\" data-id=\"43420495\" data-element_type=\"container\" data-e-type=\"container\" id=\"contact\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b33527 e-con-full e-flex e-con e-parent\" data-id=\"24b33527\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65315a8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"65315a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b14cc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a3b14cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">On this page you can book me for:<\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><strong>1. Keynote<\/strong><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li><div role=\"presentation\">The Company soul: The digitalization and the need for identity<\/div><\/li><li><span role=\"presentation\">Global balancing act of resources around the world\u00a0<\/span><\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal\"><strong>2. Seminars<\/strong><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Master Class: Innovating Business Models \u2013 Leading by Example<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal\"><strong>3. Media \/ participation<\/strong><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Podcast<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Article<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">TV\/Radio<\/li><\/ul><p class=\"p1\">Contact with my agency:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67f144 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"b67f144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-large\"><a href=\"mailto:info@cecia.se\" target=\"_blank\">Book here<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d718ca e-flex e-con-boxed e-con e-parent\" data-id=\"2d718ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3052fbb e-con-full e-flex e-con e-child\" data-id=\"3052fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84af953 elementor-widget elementor-widget-image\" data-id=\"84af953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2023\/11\/CEC_Portrait_Staffan_700x700_New-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1003\" alt=\"Dr Staffan Hed\u00e9n\" srcset=\"https:\/\/drstaffanheden.com\/wp-content\/uploads\/2023\/11\/CEC_Portrait_Staffan_700x700_New-1-150x150.png 150w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2023\/11\/CEC_Portrait_Staffan_700x700_New-1-300x300.png 300w, https:\/\/drstaffanheden.com\/wp-content\/uploads\/2023\/11\/CEC_Portrait_Staffan_700x700_New-1.png 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0165896 elementor-widget elementor-widget-text-editor\" data-id=\"0165896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dr Staffan Hed\u00e9n<\/strong><\/p><p>CEO \u2022 D.B.A. from Warwick <br \/>Business School (WBS),<br \/>Warwick University.<\/p><p>Founder \u2022 Author \u2022 Keynote Speaker \u2022 Action Researcher \u2022 Mentor at Cecia Consulting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b811c elementor-widget elementor-widget-spacer\" data-id=\"63b811c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9396d5 e-flex e-con-boxed e-con e-child\" data-id=\"c9396d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e3f35c e-flex e-con-boxed e-con e-child\" data-id=\"4e3f35c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63fb80f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"63fb80f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"><a href=\"mailto:staffan.heden@cecia.se\" target=\"_blank\">Email<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d1b7c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"65d1b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/www.linkedin.com\/in\/staffanhed%C3%A9n\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-625c2421 e-flex e-con-boxed e-con e-parent\" data-id=\"625c2421\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6425620d e-con-full e-flex e-con e-child\" data-id=\"6425620d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cab6bc8 elementor-widget elementor-widget-spacer\" data-id=\"1cab6bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac61269 e-flex e-con-boxed e-con e-parent\" data-id=\"6ac61269\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3764f347 e-flex e-con-boxed e-con e-parent\" data-id=\"3764f347\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46fec1b5 e-con-full e-flex e-con e-child\" data-id=\"46fec1b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ac68c1 elementor-widget elementor-widget-spacer\" data-id=\"52ac68c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Solid research, and practical experiences that help solve pressing problems! Value through business model innovation. History For the past 30 years, I have focused on understanding what contributes to long-term value creation for companies in an international market. Mainly by switching between business manager, consultant and many hundreds of qualitative studies in my own consulting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2004,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1044","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/pages\/1044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/comments?post=1044"}],"version-history":[{"count":14,"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/pages\/1044\/revisions"}],"predecessor-version":[{"id":2007,"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/pages\/1044\/revisions\/2007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/media\/2004"}],"wp:attachment":[{"href":"https:\/\/drstaffanheden.com\/sv\/wp-json\/wp\/v2\/media?parent=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}